Formula For Success
Americans are exposed to over 10,000 messages every day. The average American spends three hours in front of their television each night. About a quarter of that time is filled with television advertising. Our political advertising formula allows you to succeed. We can help you convey messages that motivate, with great creative + a strategic integration plan to help deliver those messages.
Messages that motivate
To succeed in the public arena you must have a message that resonates with viewers. Our integrated commercials are effective on three levels- They are relevant, meaningful and inspire viewers to take some action.
Be Relevant: We are leaders in understanding that with 24 hour new consumption the issue matrix of today can be tomorrow's old news. Your messages will reflect the constantly changing political environment, and your commercials will as well.
Be meaningful: We understand that educating viewers isn't enough. Your political issue and candidate advertising must matter to your target audiences. We ensure that your commercials reflect those concerns.
Be inspirational: Great political advertising can only work if it inspires action. Whether it's through humor, or a tug at the heartstrings, we know how to successfully motivate your target audiences.
Great Creative
We deliver cutting edge commercials that allow you to compete alongside consumer and product advertising for the viewers' attention...and succeed.
High production values: Working with some of the most high tech television, video and film professionals in the industry, our California based production team works overtime to keep your messages "fresh".
Eliciting emotional response: We understand that voters aren't sitting around waiting for your message. Advertising research shows that listeners and viewers want to be entertained more than informed. We know how to turn ideas into issues and candidates into winners through effective compelling emotional advertising.
Strategic integration
We have proven over the years that putting the best message in correct location to reach your target audience is the key to any successful political advertising campaign.
We realize that whether you are advertising on a local, state, regional or national level, your media budgets are not limitless. So, for over 25 years we've lead the industry by this simple phrase: "Maximize Exposures While Minimizing Expenditures". It is our guideline for efficient, effective political media buying. We help you move public opinion for the fewest dollars possible.
Strategically Placed Media Buys: Sandler-Innocenzi's in-house media staff has over 30 years of national media planning and buying experience. We have access to the latest and most sophisticated quantitative and qualitative research from Neilson, Arbitron, Scarborough, and Claritas for your unique situation.
Multi-Tiered Integration: With voters spending more and more time online, viral branding and internet advertising has become a critical component of your media mix. We can incorporate demographic, geographic and behavioral targeting to get you communicating to your target audience successfully.
A multi-tiered media plan of TV, Radio, Cable and the internet are the four cornerstones of a modern communications effort. Sandler-Innocenzi has been an industry leader in delivering those diverse and unique audiences to our clients.
We can expertly craft every aspect of your campaign including:
