Thirty years ago Steve Sandler created the most innovative and successful Republican political advertising campaign in history, “Vote Republican. For a Change.”
The advertising campaign helped propel Ronald Reagan to his first term as President, created a Republican majority in the U.S. Senate, and picked up over 30 seats in the House of Representatives. By 1984 Steve Sandler had joined forces with Jim Innocenzi to form Sandler-Innocenzi. For nearly 30 years, we have been producing innovative and cutting-edge television and radio commercials that move public opinion and win elections at the local, state, and national level. Our advertising has made viewers laugh, cry and most importantly become more involved in the political process.
Success + Numbers
Sandler-Innocenzi has been recognized as one of the most successful Republican political advertising firms in the nation, and our winning record continued in 2014. The respected National Journal Magazine has named Sandler-Innocenzi “Winners.” Campaigns and Elections magazine has consistently named Sandler-Innocenzi as one of the “Powerhouse Advertising Consultants.” We’re proud to provide our clients with winning solutions for the tough races.
A Nationwide Record of Success
From national organizations to local candidates, from the Southeast to the Northwest: Sandler-Innocenzi continued our winning tradition of effective advertising across the country in 2014. Our clients include winning campaigns for governor, senate and congress, as well as some of America’s largest and most influential conservative organizations.
What defines us is the ability to help a client succeed when success is less than certain. So, when Republicans last lost their house majority, our clients persevered, despite the sour national mood. Sandler-Innocenzi clients prevailed in 17 of 18 races, including new Governors in Nebraska, Nevada and Idaho.
To quote an old country western song – “This Ain’t Our First Rodeo.”
Founding Partner, Sandler-Innocenzi
Jim Innocenzi, a veteran media consultant and award-winning pioneer in political advertising, is a founding partner of Sandler-Innocenzi. Throughout the firm’s 31-year history, Jim has been the creative force behind dozens of high profile political campaigns, combining distinctive advertising and targeted messaging to move the hearts and minds of voters, resulting in a 75% win rate for candidates. Since opening its doors in 1983, Sandler-Innocenzi has won over 100 political campaigns.
Jim has helped governors, United States Senators, members of the House of Representatives, and national and local officials win campaigns with his strategic counsel and innate ability to create distinctive political advertising. From the breakthrough 1980 “Vote Republican for a Change,” which featured democrats “running out of gas” on a road to nowhere, to Congressman Mike Turner’s compelling constituent testimonials that brought raw, unscripted emotion to voters across the 10th District of Ohio, Jim has been a creative force behind advertising that achieves results.
Since his early years in the business, Jim has been recognized for fundamentally reshaping political advertising, bringing a Madison Avenue approach to a cluttered political spectrum. And, he was part of history in 1986 as a member of the campaign team that helped elect Kay Orr as the first female Republican governor in the country. Governor Orr’s opponent was Helen Boosalis. It marked the first U.S. gubernatorial election in which both major party candidates were women.
In October of 2011, Jim was a senior advisor for Governor Rick Perry’s presidential campaign. He joined other consultants new to the Texas Governor’s inner-circle to help reshape the campaign’s message, strategy and advertising after a rocky two-month beginning. Jim served on the John McCain for President Ad Council in 2008, and that same year was named a regular contributor to Fox5 Morning News, where he provides insight and analysis of the week’s top political stories.
Recent Sandler-Innocenzi clients include Governors Dave Heineman of Nebraska, Butch Otter of Idaho, and Jim Gibbons of Nevada; Congressmen Tom Rooney and John Mica of Florida, Raul Labrador of Idaho, and Steve Buyer of Indiana; Congresswoman Cynthia Lummis of Wyoming; and former GOP leader Adam Putnam of Florida.
Prior to starting Sandler-Innocenzi, Jim was Media Director at the NRCC, where he helped establish an in-house advertising agency for the party, and oversaw the organization’s media buying and advertising production. He is a member of the Board of Directors of the American Political Consultants Association, and has won numerous awards for his political campaign and issue advocacy advertising. In 2006, Sandler-Innocenzi was named by National Journal as one of the “winners” of the election cycle for winning 17 of 18 campaigns.
Jim grew up in Pittsburgh, Pennsylvania, and is a proud Buckeye who earned a B.A. in Broadcast Journalism from The Ohio State University. He and his wife, Lynn, live in Oakton, Virginia.
Vice President, Media Strategy
Named the 2013 Campaign Manager of the Year by the American Association of Political Consultants, Ryan Horn is one of the Midwest’s premier political strategists.
Using traditional and cutting-edge communications tools, Ryan has designed innovative campaign strategies for candidates, organizations and corporations in multiple states. In 2014, his clients included candidates for Governor, Congress, Attorney General, and state legislature.
After nearly a decade in corporate PR, Ryan returned to campaign strategy with a bang, as Campaign Manager and Media Strategist for the successful campaign of Jean Stothert, who in 2013 became the first female mayor of Omaha. With Ryan’s help, Ms. Stothert built a powerful and appealing brand, defeating a democratic incumbent in a democratic city, by over 15 points. It is for this historic win that the AAPC awarded him their top honor.
Before joining Sandler-Innocenzi, Ryan served as a corporate affairs consultant and professional media trainer with Redstone communication, where he served clients in the higher education, energy and retail sectors, including Wal-Mart and Nebraska Furniture Mart, America’s largest home furnishings store and a Berkshire Hathaway company.
After beginning his career working on campaigns on the west coast and southwest, as well as the NRSC in 2004, Horn spent nearly a decade in corporate PR with Walmart. There he directed the company’s public affairs operation in the Midwest and West, including successful ballot initiative campaigns in Missouri, Utah and the Dakotas.
Ryan grew up in Omaha, NE, where he lives with his two children, Truman (12) and Eleanor (9). He is a graduate of The George Washington University, where he earned a B.A. in Economics, and Political Science.