Message Matters for 2012 GOP Presidential Candidates

Lost to most voters in last week’s events in the fact that the 2012 GOP presidential race has begun in earnest.  The front runner based on the two events in New Hampshire and South Carolina is: wait for it…..Herman Cain.

That’s right.
While most national polls show former governors Mitt Romney, Mike Huckabee and TV Celebrity Donald Trump leading the pack, Herman Cain is the one guy who is wowing the grassroots in New Hampshire and South Carolina.

I attended last week’s American’s for Prosperity “Conservative Man of the Year” dinner in Manchester where our client, Ovide Lamontagne, was feted and 5 major presidential candidates spoke.  Ask any of the over 100 members of the media there, including international reporters from the BBC and Japan, and they’ll tell you Herman Cain’s message connected with the grass roots activists in the room.

In Thursday evening’s debate in South Carolina, members of Frank Luntz’ focus group ate up Cain’s folksy answers and simple direct messages.  His outsider, non-politician’s way of addressing American’s problems is a welcome relief to the political double speak we’re hearing out of Washington these days.   It also explains how “The Donald” shot up like a comet for two weeks before crashing back down to earth.

America is tired of the BS.  Herman Cain gets it, although he needs to bone up on foreign policy.  Voters want their leaders to talk to them like adults, and deliver some results.   Until someone else in the GOP field gets that message Mr. Cain will remain in the mix.

To view an example of what I mean, check out Ovide Lamontagne’s commercial on our portfolio page.  It’s direct and to the point.  And, Ovide is a great messenger.

Rock on.