The state of Mississippi rebels against conventional wisdom by helping once politically dead Senator Thad Cochran secure the GOP nomination ...
We work with some of the most innovative, high-tech television, video, and film professionals in the industry. Our California-based production team will ensure your message is fresh, relevant and engaging.
Voters aren't waiting around for your message. Advertising research shows that viewers want to be entertained more than informed -- that they respond to emotion more than facts alone. We know how to make issues and ideas into the compelling, emotional messages that get viewers' attention. Messages that turn candidates into winners.
With over 30 years of campaign experience, we know that winning takes more than just great advertising. A winning camapaign requires an integrated theme, consistent brand, and a compelling message progression that targets key voter segments across all communications platforms. Our communications and media strategists will develop a targeted, integrated voter contact plan, and execute your plan seamlessly.
We target the voters you need, reaching them with maximum exposure, and minimum expense. Our guideline for efficient, effective political media buying: Move public opinion, at the lowest possible cost.
Sanler-Innocenzi's in-house media staff has over 30 years of national media planning and buying experience. We use the latest and most sophisticated quantitative and qualitative analytic research from Nielsen, Arbitron, Scarborough, Rentrack, and others to create a unique plan optimized for your campaign.
A multi-tier media plan consisting of traditional TV, radio and cable, integrated with contemporary digital advertising, make up a modern communications strategy. Sandler-Innocenzi has been an industry leader in delivering those diverse and unique audiences to our clients.
Because voters are spending more time on social networks, searching, and consuming TV, music and advertising through digital channels, digital advertising across these platforms has become an essential component of any successful campaign. We incorporate demographic, geographic and behavioral targeting into our digital plans -- driving your message across multiple screens to ensure that your message is reaching your target audience.
With the 24 hour news cycle, social media, and attacks from your opponents: today's issues can be tomorrow's old news. For over 30 years, we've been national leaders in message progression; developing a messaging plan that drives your message, bolsters your brand, and keeps your opponent on the defensive.
In the modern campaign environment, the latest big data techniques can be powerful tools in your strategy. That's why we're more than just a creative team -- we love data, too. We will work with your team to build a media strategy based on campaign research; to design the most compelling messages, targeted to just the right audiences, delivered at just the right time.
Whether through traditional advertising or the latest digital media, Sandler-Innocenzi will persuade, motivate, and inspire the voters you need to win.
Successful campaigns understand that messages that move the needle are messages that are relevant to the voters, and not the campaign. It’s a head-slapping moment, but just because a campaign thinks it’s important, doesn't mean the voters think it’s important. The political grave-yard is littered with dashed political careers of candidates who thought what they had to sell was more important than what the voters want.
We don’t do that.
We will help you bring your vision to the voters on the issues, challenges, and concerns they care about most.
We understand that educating voters isn’t enough. Because voters choose leaders through the lens of their own daily lives, successful advertising must present your vision through that same lens – addressing the hopes, fears and concerns of your target voters. Our creative team will help you turn your “issue matrix” into clear, compelling messages that are meaningful to your voters.
While good advertising seeks to entertain, provoke, or inform, great advertising can only work if it inspires action. Whether it’s through humor or poignant emotion, we know how to motivate your target audience. With ads that are meaningful and relevant, compelling and strategic, our creative team will help you craft your vision into a message that inspires voters to take action on Election Day.
Sandler-Innocenzi has been recognized as one of the most successful Republican political advertising firms in the nation, and our winning record continued in 2014. The respected National Journal Magazine has named Sandler-Innocenzi "Winners.” Campaigns and Elections magazine has consistently named Sandler-Innocenzi as one of the "Powerhouse Advertising Consultants." We’re proud to provide our clients with winning solutions for the tough races.
From national organizations to local candidates, from the Southeast to the Northwest: Sandler-Innocenzi continued our winning tradition of effective advertising across the country in 2014. Our clients include winning campaigns for governor, senate and congress, as well as some of America’s largest and most influential conservative organizations.
What defines us is the ability to help a client succeed when success is less than certain. So, when Republicans last lost their house majority, our clients persevered, despite the sour national mood. Sandler-Innocenzi clients prevailed in 17 of 18 races, including new Governors in Nebraska, Nevada and Idaho.
To quote an old country western song – “This Ain’t Our First Rodeo.”
Jim Innocenzi, a veteran media consultant and award-winning pioneer in political advertising, is a founding partner of Sandler-Innocenzi. Throughout the firm’s 31-year history, Jim has been the creative force behind dozens of high profile political campaigns, combining distinctive advertising and targeted messaging to move the hearts and minds of voters, resulting in a 75% win rate for candidates. Since opening its doors in 1983, Sandler-Innocenzi has won over 100 political campaigns.
Jim has helped governors, United States Senators, members of the House of Representatives, and national and local officials win campaigns with his strategic counsel and innate ability to create distinctive political advertising. From the breakthrough 1980 “Vote Republican for a Change,” which featured democrats “running out of gas” on a road to nowhere, to Congressman Mike Turner’s compelling constituent testimonials that brought raw, unscripted emotion to voters across the 10th District of Ohio, Jim has been a creative force behind advertising that achieves results.
Since his early years in the business, Jim has been recognized for fundamentally reshaping political advertising, bringing a Madison Avenue approach to a cluttered political spectrum. And, he was part of history in 1986 as a member of the campaign team that helped elect Kay Orr as the first female Republican governor in the country. Governor Orr’s opponent was Helen Boosalis. It marked the first U.S. gubernatorial election in which both major party candidates were women.
In October of 2011, Jim was a senior advisor for Governor Rick Perry’s presidential campaign. He joined other consultants new to the Texas Governor’s inner-circle to help reshape the campaign’s message, strategy and advertising after a rocky two-month beginning. Jim served on the John McCain for President Ad Council in 2008, and that same year was named a regular contributor to Fox5 Morning News, where he provides insight and analysis of the week’s top political stories.
Recent Sandler-Innocenzi clients include Governors Dave Heineman of Nebraska, Butch Otter of Idaho, and Jim Gibbons of Nevada; Congressmen Tom Rooney and John Mica of Florida, Raul Labrador of Idaho, and Steve Buyer of Indiana; Congresswoman Cynthia Lummis of Wyoming; and former GOP leader Adam Putnam of Florida.
Prior to starting Sandler-Innocenzi, Jim was Media Director at the NRCC, where he helped establish an in-house advertising agency for the party, and oversaw the organization’s media buying and advertising production. He is a member of the Board of Directors of the American Political Consultants Association, and has won numerous awards for his political campaign and issue advocacy advertising. In 2006, Sandler-Innocenzi was named by National Journal as one of the “winners” of the election cycle for winning 17 of 18 campaigns.
Jim grew up in Pittsburgh, Pennsylvania, and is a proud Buckeye who earned a B.A. in Broadcast Journalism from The Ohio State University. He and his wife, Lynn, live in Oakton, Virginia.
Named the 2013 Campaign Manager of the Year by the American Association of Political Consultants, Ryan Horn is one of the Midwest’s premier political strategists.
Using traditional and cutting-edge communications tools, Ryan has designed innovative campaign strategies for candidates, organizations and corporations in multiple states. In 2014, his clients included candidates for Governor, Congress, Attorney General, and state legislature.
After nearly a decade in corporate PR, Ryan returned to campaign strategy with a bang, as Campaign Manager and Media Strategist for the successful campaign of Jean Stothert, who in 2013 became the first female mayor of Omaha. With Ryan’s help, Ms. Stothert built a powerful and appealing brand, defeating a democratic incumbent in a democratic city, by over 15 points. It is for this historic win that the AAPC awarded him their top honor.
Before joining Sandler-Innocenzi, Ryan served as a corporate affairs consultant and professional media trainer with Redstone communication, where he served clients in the higher education, energy and retail sectors, including Wal-Mart and Nebraska Furniture Mart, America’s largest home furnishings store and a Berkshire Hathaway company.
After beginning his career working on campaigns on the west coast and southwest, as well as the NRSC in 2004, Horn spent nearly a decade in corporate PR with Walmart. There he directed the company’s public affairs operation in the Midwest and West, including successful ballot initiative campaigns in Missouri, Utah and the Dakotas.
Ryan grew up in Omaha, NE, where he lives with his two children, Truman (12) and Eleanor (9). He is a graduate of The George Washington University, where he earned a B.A. in Economics, and Political Science.