• You pay for our creative minds...

  • We throw our hearts in for free.


What we do

Our commercials allow you to compete alongside consumer and product advertising for viewers’ attention. In short, we will help you succeed.

High Production Values

Working with some of the most high-tech television, video, and film professionals in the industry, our California-based production team works overtime to ensure your message is fresh, relevant and engaging.

Eliciting Emotional Response

We understand that voters aren't sitting around waiting for your message. Advertising research shows that listeners and viewers want to be entertained more than informed. We know how to turn ideas into issues and candidates into winners through effective and compelling emotional advertising.

Strategic Integration

Maximize Exposure While Maintaining Expenditures
Over the years, we have found that putting the best message in the correct location to reach your target audience is the key to any successful political advertising campaign.

We realize that whether you are advertising on a local, state, regional or national level, your media budget is not limitless. So, for nearly 30 years, we've lead the industry by this simple phrase: "Maximize Exposure While Minimizing Expenditures.” It is our guideline for efficient, effective political media buying. We help you move public opinion for the fewest dollars possible.

Innovative Media Buys

Sandler-Innocenzi’ s in-house media staff has over 30 years of national media planning and buying experience. We have access to the latest and most sophisticated quantitative and qualitative research from Nielsen, Arbitron, Scarborough, and Claritas to create a unique media plan for your campaign.

Multi-Tiered Integration

With voters spending more and more time online, viral branding and internet advertising has become a critical component of your media mix. We can incorporate demographic, geographic and behavioral targeting to ensure your message is reaching the target audience successfully.

A multi-tiered media plan consisting of TV, radio, cable and the internet make up a modern communications strategy. Sandler-Innocenzi has been an industry leader in delivering those diverse and unique audiences to our clients.
  • Our experience will help you make
    sure your message is heard.




 Sandler-Innocenzi’s clients benefit from unique advertising campaigns that win elections.

To succeed in the public arena you must have a message that resonates with viewers. Our commercials break through the clutter and reach audiences on three levels by being relevant, meaningful, and inspirational.

Our experience will help you make sure your message is heard.

With the 24 hour news cycle, the issue matrix of today can be tomorrow's old news. Our messages reflect the constantly changing political environment, and we will create a communications program for you that will maintain relevancy as campaign issues change.

Americans are exposed to over 10,000 messages every day.

The average American spends three hours in front of their television each night and about a quarter of that time is filled with television advertisements. Our advertising formula ensures your message will be heard by key audiences and gives you the freedom to focus on other aspects of your campaign. We will help you convey a message that motivates your audience to take action.

Our messages reflect the constantly changing political environment.

Our advertising formula ensures your message will be heard by key audiences.

Reach audiences by being relevant, meaningful, and inspirational.

Be relevant:

We were able to help Raul Labrador with relevant strategic advertising while being continuously hammered by his opponent during the 2010 general election. When the incumbent began personal attack ads, we advised Mr. Labrador to stick with a consistent media plan highlighting issues important to the voters.  By Election Day, Labrador had overcome a 30 point deficit to win with a 10 point margin.

Be meaningful:

We understand that educating viewers isn't enough. Your political issue and candidate advertising must matter to your target audiences. We ensure that your commercials reflect those concerns. In the Illinois gubernatorial race in 2010, Bill Brady came from behind to win the primary. With a series of advertisements aimed at reassuring voters of Mr. Brady’s commitment to restoring trust and honor to an office that had been tainted by corrupt Chicago machine politics, Brady went on to be the Republican nominee in Obama’s home state.

Be inspirational:

Great political advertising can only work if it inspires action. Whether it's through humor or a tug at the heartstrings, we know how to successfully motivate your target audiences. In Idaho, Governor Butch Otter established the Opportunity Scholarship Fund to ensure Idaho’s students could attend an Idaho university – regardless of their financial situation. We created a television ad where Governor Otter and several students discussed the opportunities that the scholarships provided. As the closing ad, this spot helped propel Governor Otter to a solid victory.
  • our commercials allow you to compete alongside consumer and product advertising for viewers' attention. in short, we will help you succeed.




  • All




  • Sandler-Innocenzi’s innovative ads were crucial in helping me win a 50-50 district with 60% of the vote.

    Rep. Michael R. Turner,
  • If I'm in a campaign against Jim Innocenzi, I know I am in a real battle. He understands the message, hits hard, and is always on target. That's unique for this business. If I were a Republican running for office, Jim would be at the top of my list as a strategist and media consultant.

    Doc Sweitzer,
  • Jim Innocenzi and his team are the best in the business. Jim has a no-nonsense, candid approach with his clients and that’s refreshing. It's the kind of honesty that public servants -- on both sides of the aisle -- need most. His exceptional political insight and creative advertising were critical to my successful run for Congress in 2008, and he's been with me ever since.

    Rep. Tom Rooney,
  • Jim Innocenzi has a knack for hitting just the right tone. One line in one ad – “I’m a cheapskate” – resonated through our whole campaign. I have never had such great feedback from voters about an ad. Sandler-Innocenzi nailed it!

    Rep. Cynthia Lummis,
  • Sandler-Innocenzi is a firm that has been on the cutting edge of campaign consulting for more than three decades. They know how to drive a message with the best of them. Running winning campaigns is not just a goal to them, it’s a practice. Clearly one of the best in the business!

    Ed Rollins,
  • If you want to give a Democrat a migraine, hire Jim Innocenzi. I know from experience. As a Democrat I’ve watched Sandler-Innocenzi’s brilliant work for years from across the aisle. Their work has allowed some of their underdog clients to upset many favored democrat candidates.

    Joe Slade White,
  • Jim Innocenzi's media strategy was instrumental in my win over Congressman Tom Osborne. His common sense
    commercials were outstanding and most importantly, they provided us positive momentum that resulted in a victory that most thought was impossible.

    Governor Dave Heineman,
  • I like the firm of Sandler-Innocenzi because Jim has been through the wars and knows not just how to win but why to win. He and his firm understand American conservatism, Republicanism and the importance of winning for a reason.

    Craig Shirley,
  • I've known Jim Innocenzi for 14 years. And without a doubt – he is one of the smartest political advertising consultants in the business. Jim and his team of seasoned veterans know what it takes to move public opinion and win elections - street smarts, strategy and clutter cutting commercials. Every day of every campaign, Jim works tirelessly to get my message out to Florida voters. He never lets up.

    Florida Commissioner of Agriculture Adam Putnam,


  • Sandler-Innocenzi is one of the country's leading full-service Republican political advertising firms.




Thirty years ago Steve Sandler created the most innovative and successful Republican political advertising campaign in history,
"Vote Republican. For a Change."

The advertising campaign helped propel Ronald Reagan to his first term as President, created a Republican majority in the U.S. Senate, and picked up over 30 seats in the House of Representatives. By 1984 Steve Sandler had joined forces with Jim Innocenzi to form Sandler-Innocenzi. For nearly 30 years, we have been producing innovative and cutting-edge television and radio commercials that move public opinion and win elections at the local, state, and national level. Our advertising has made viewers laugh, cry and most importantly become more involved in the political process.

Success + Numbers

Sandler-Innocenzi has been recognized as one of the most successful Republican political advertising firms in the nation, and our winning record continued in 2010. The respected National Journal Magazine has named Sandler-Innocenzi "Winners.” Campaigns and Elections magazine has consistently named Sandler-Innocenzi as one of the "Powerhouse Advertising Consultants"We’re proud to provide our clients with winning solutions for the tough races.

Ten of our 15 clients were successful in 2014.

We helped Governors Dave Heineman and Butch Otter and U.S. Representatives Cynthia Lummis, John Mica, Tom Rooney – all win by their largest margin of victory. In addition, we helped guide Raul Labrador to his upset victory in Idaho’s 1st congressional district. In, 2006 and 2008, two of the worst political election cycles for Republicans in recent history, our clients prevailed.  In 2006, 17 out of 18 clients were successful including three new governors; Governor Dave Heineman of Nebraska, Governor Jim Gibbons of Nevada and Governor Butch Otter of Idaho. 

Jim Innocenzi

Founding Partner, Sandler-Innocenzi

Jim Innocenzi, a veteran media consultant and award-winning pioneer in political advertising, is a founding partner of Sandler-Innocenzi. Throughout the firm’s 31-year history, Jim has been the creative force behind dozens of high profile political campaigns, combining distinctive advertising and targeted messaging to move the hearts and minds of voters, resulting in a 75% win rate for candidates. Since opening its doors in 1983, Sandler-Innocenzi has won over 100 political campaigns.

Jim has helped governors, United States Senators, members of the House of Representatives, and national and local officials win campaigns with his strategic counsel and innate ability to create distinctive political advertising. From the breakthrough 1980 “Vote Republican for a Change,” which featured democrats “running out of gas” on a road to nowhere, to Congressman Mike Turner’s compelling constituent testimonials that brought raw, unscripted emotion to voters across the 10th District of Ohio, Jim has been a creative force behind advertising that achieves results.

Since his early years in the business, Jim has been recognized for fundamentally reshaping political advertising, bringing a Madison Avenue approach to a cluttered political spectrum. And, he was part of history in 1986 as a member of the campaign team that helped elect Kay Orr as the first female Republican governor in the country. Governor Orr’s opponent was Helen Boosalis. It marked the first U.S. gubernatorial election in which both major party candidates were women.

In October of 2011, Jim was a senior advisor for Governor Rick Perry’s presidential campaign. He joined other consultants new to the Texas Governor’s inner-circle to help reshape the campaign’s message, strategy and advertising after a rocky two-month beginning. Jim served on the John McCain for President Ad Council in 2008, and that same year was named a regular contributor to Fox5 Morning News, where he provides insight and analysis of the week’s top political stories.

Recent Sandler-Innocenzi clients include Governors Dave Heineman of Nebraska, Butch Otter of Idaho, and Jim Gibbons of Nevada; Congressmen Tom Rooney and John Mica of Florida, Raul Labrador of Idaho, and Steve Buyer of Indiana; Congresswoman Cynthia Lummis of Wyoming; and former GOP leader Adam Putnam of Florida.

Prior to starting Sandler-Innocenzi, Jim was Media Director at the NRCC, where he helped establish an in-house advertising agency for the party, and oversaw the organization’s media buying and advertising production. He is a member of the Board of Directors of the American Political Consultants Association, and has won numerous awards for his political campaign and issue advocacy advertising. In 2006, Sandler-Innocenzi was named by National Journal as one of the “winners” of the election cycle for winning 17 of 18 campaigns.

Jim grew up in Pittsburgh, Pennsylvania, and is a proud Buckeye who earned a B.A. in Broadcast Journalism from The Ohio State University. He and his wife, Lynn, live in Oakton, Virginia.

Your success is our success




Mississippi - They Don’t Call Them Rebels For Nothing

Mississippi - They Don’t Call Them Rebels For Nothing

The state of Mississippi rebels against conventional wisdom by helping once politically dead Senator Thad Cochran secure the GOP nomination ...

Raul Labrador Not Your Average Rebel

Raul Labrador Not Your Average Rebel

Raul Labrador, the 2nd term Congressman from Idaho, is not your average rebel rouser masquerading as a Member of Congress on Capitol Hill th ...

Latest NBC News/Wall Street Journal poll reveals

Latest NBC News/Wall Street Journal poll reveals

The latest NBC News/Wall Street Journal poll reveals less than encouraging news if you are a Republican.  The problems for the GOP are not n ...


  • our clients become our family and we're excited to guide you through creating a winning message.




we can help you put together a strategic communications plan that will win.

E: info@sandler-innocenzi.com

A: 705 Prince Street
Alexandria, VA 22314