Founding Partner, Sandler-Innocenzi
Jim Innocenzi, a veteran media consultant and award-winning pioneer in political advertising, is a founding partner of Sandler-Innocenzi. Throughout the firm’s 31-year history, Jim has been the creative force behind dozens of high profile political campaigns, combining distinctive advertising and targeted messaging to move the hearts and minds of voters, resulting in a 75% win rate for candidates. Since opening its doors in 1983, Sandler-Innocenzi has won over 100 political campaigns.
Jim has helped governors, United States Senators, members of the House of Representatives, and national and local officials win campaigns with his strategic counsel and innate ability to create distinctive political advertising. From the breakthrough 1980 “Vote Republican for a Change,” which featured democrats “running out of gas” on a road to nowhere, to Congressman Mike Turner’s compelling constituent testimonials that brought raw, unscripted emotion to voters across the 10th District of Ohio, Jim has been a creative force behind advertising that achieves results.
Since his early years in the business, Jim has been recognized for fundamentally reshaping political advertising, bringing a Madison Avenue approach to a cluttered political spectrum. And, he was part of history in 1986 as a member of the campaign team that helped elect Kay Orr as the first female Republican governor in the country. Governor Orr’s opponent was Helen Boosalis. It marked the first U.S. gubernatorial election in which both major party candidates were women.
In October of 2011, Jim was a senior advisor for Governor Rick Perry’s presidential campaign. He joined other consultants new to the Texas Governor’s inner-circle to help reshape the campaign’s message, strategy and advertising after a rocky two-month beginning. Jim served on the John McCain for President Ad Council in 2008, and that same year was named a regular contributor to Fox5 Morning News, where he provides insight and analysis of the week’s top political stories.
Recent Sandler-Innocenzi clients include Governors Dave Heineman of Nebraska, Butch Otter of Idaho, and Jim Gibbons of Nevada; Congressmen Tom Rooney and John Mica of Florida, Raul Labrador of Idaho, and Steve Buyer of Indiana; Congresswoman Cynthia Lummis of Wyoming; and former GOP leader Adam Putnam of Florida.
Prior to starting Sandler-Innocenzi, Jim was Media Director at the NRCC, where he helped establish an in-house advertising agency for the party, and oversaw the organization’s media buying and advertising production. He is a member of the Board of Directors of the American Political Consultants Association, and has won numerous awards for his political campaign and issue advocacy advertising. In 2006, Sandler-Innocenzi was named by National Journal as one of the “winners” of the election cycle for winning 17 of 18 campaigns.
Jim grew up in Pittsburgh, Pennsylvania, and is a proud Buckeye who earned a B.A. in Broadcast Journalism from the Ohio State University. He and his wife, Lynn, live in Oakton, Virginia.